Poster
Client Virgin Cola
Agency hermèscommunication
Art Direction Eric Manigler
Hermèscommunication was the agency that helped Virgin Cola launch its product in Switzerland. With daring, dynamic campaigns aimed at the techno-culture, in particular the world-famous Street Parade in Zurich.
This was the "Virgin Cola, or else" campaign, where I helped Eric select the best pictures from the photo shoot. I also was responsible for scanning them at the correct resolution, retouching and for doing the colour corrections.
Magazine ad
Client Procter & Gamble Beauty Puma Fragrance perfume launch
Agency SelectNY.Geneva
Art Direction Kelly Jeon
The Geneva office of this well-renowned international agency, launched this unique campaign for Puma Fragrance.
I assisted Kelly with the integration of the jumping girl into the background of the old delapidated building. I was responsible for finalising the artwork and sending the production files to the printer.
Brochure cover
Agency SelectNY.Geneva
Art Direction Christel Rodriguez, Sonja Vandrei
Christel told me this photo shoot was absolutely hilarious, informing the model what she had to mimic! Nevertheless the "Practice safe styling" campaign was a success and I was asked to adapt this layout in various brochure formats and languages.
Launch of new shopping centre
Client La Praille
Agency hermèscommunication
Creative and Art Direction Jean Locher
Hermèscommunication was one of the many successful local agencies in Geneva. Much of their work remains fresh to this day. The agency was pitched to do the launch campaign of La Praille Shopping Centre, one of the largest shopping malls in Geneva.
Jean was a perfectionist. With him I learnt considerably about retouching and photomontage. I was in charge of all the final lithography and production for this campaign, as well as adapting the ads for billboards and newspapers.
Billboard
Client Sources Minérales Henniez mineral water
Agency hermèscommunication
Creative and Art Direction Jean Locher
Sources Minérales Henniez was one of hermèscommunication's most important accounts. This renowned mineral water was of the few remaining family-owned businesses of this market.
This campaign emphasised this tradition with the "your source since 1905" slogan. I worked on the artwork, adapting it for different billboards, magazines and newspapers.
Awareness
Client Procter & Gamble Babycare
Agency hermèscommunication
Creative and Art Direction Philip Rohr, Jean Locher
Hermèscommunication worked on numerous projects for Procter & Gamble thanks to Philip's dynamic and visionary way of seeing new trends.
The agency was particularly successful in combining public awareness of an infant's three major stages of life with the three different types of pampers on the market.
