Haircare
Client Procter & Gamble Beauty System Professional
Agency SelectNY.Geneva
Creative Direction Paul Eustace
Art Direction Bao le Carpentier
For particularly challenging campaigns, SelectNY.Geneva would get Paul to fly in from New York to guide the team with his knowledge and passion of professional haircare products. Bao shared with me Paul's vision and patiently guided me to what was required.
Following their advice, I would guide them at the prepress and production stage, to ensure accurate printing.
My responsibility was also to classify clearly the artworks (naming conventions, size, languages) in a centralised data base in order to facilitate the search of relevant documents required by other colleagues, agencies and printers.
Duty-free retail
Client Caran d'Ache
Agency Hermèscommunication
Art Direction Romuald Bisso
A significant part of Caran d'Ache's market is through duty-free retail in airports. In this sector they sell goods aimed at the frequent traveller.
This was one of my first major projects but Romuald was there to guide me. He shared with me his expertise on layout and photo-retouching, as well as preparing and checking the document before it goes to print.
